The SU7’s pricing remains a hot topic, with rumors suggesting it’ll fall between RMB 250,000 and RMB 370,000 (approximately €32,600 – €48,500).
Chinese electronics giant Xiaomi is making its long-anticipated entry into the electric vehicle market with the launch of its first-ever electric car, the SU7, scheduled to hit the market on 28 March.
With reservations now open and test drives scheduled to start on March 25th, Xiaomi is preparing for a crucial moment. The SU7’s pricing remains a hot topic, with rumors suggesting it’ll fall between RMB 250,000 and RMB 370,000 (approximately €32,600 – €48,500). This puts Xiaomi head-to-head with competitors like the Tesla Model 3, demanding that they deliver superior technology and an outstanding user experience to justify their slightly higher price point.
But entering the electric car market in China is a tough challenge. It’s a highly competitive arena where big players, including BYD, fight hard to attract customers with lower prices.
Many Chinese carmakers are expected to produce and sell more cars, potentially leading to a collapse in pricing,” says Qu Ke, an autos analyst at CCB International, as reported by The Wall Street Journal.
However, Xiaomi isn’t backing down from the competition. They say they believe in their tech skills and the support of their loyal customers. It’s a risky move, but Xiaomi is confident it will help them stand out in the crowded market.
Xiaomi’s new SU7 electric car is turning heads for its focus on advanced technology and easy connectivity. By seamlessly integrating with users’ smartphones and smart home devices, Xiaomi aims to make driving more personalized and user-friendly, which could really stand out in a market where tech-savvy features are increasingly in demand.
When it comes to performance, the SU7 delivers. With a powerful rear-wheel drive motor providing 299 PS of power and a range of up to 668 km on a single charge, it offers a great balance of power and efficiency. And for those who want even more oomph, there’s a top-tier model with all-wheel drive and an impressive 673 PS output, giving it serious competition against other high-performance electric cars.
Inside, the SU7 is designed with the driver in mind, featuring a large high-resolution screen and easy-to-use voice and gesture controls. Powered by the Snapdragon 8295 chip, it’s all about providing a smooth and responsive interface that seamlessly connects with Xiaomi’s other smart devices.
With Xiaomi’s mix of innovative tech, solid performance, and affordability, it has the potential to generate significant waves in China’s growing EV scene.
As of January, China’s new EV sales increased by 82% in 2022, accounting for nearly 60% of global EV purchases.
