Google is by far the most popular when it comes to search engines. It has established itself so deep inside the ‘search engine’ sector that no other is even thinking of a competition.
What makes Google that special?
Well it’s the algorithm. Google claims its search engine to be frequently improving. While publishers know that in order to get first on the Google search, they need backlinks and high quality articles with focus keywords , the main algorithm is always a secret. Google claims this as a business secret and does not reveal to the public for all the obvious reasons.
This topic has been raised before, and was not given much attention. When we search for idiot, still, the picture of Donald Trump appears in the “Image” section. This transparently shows us that the Google search engine algorithm might be deep, but it has still got a long way to go. This particular case also shows how easily website publishers can manipulate the search engine. If all it needs if Image title and “Alt text” for the image to Rank for a certain keyword, Google needs improvement. If they are letting this as it is, purposely that’s their thing.
How does Google Rank Posts in its search engine?
The whole “Backlinks” thing have turned into nothing but a joke. First, number of backlinks and now, the improved version of Google asks for the quality of the Backlinks. Backlinks acting as the major ranking factor is what Google probably believe they are best at.
Truth: Backlinks are among the worst ways to rank a post on search engine. Rather than looking for a post from “Highly established website”, the best search engine must rank the best post at the top, whether it be from a well established 20 year old site or a week old site. The algorithms need to distinguish the best posts satisfying the website viewers rather than counting the backlinks. Does that sound impossible? That’s what you want to do if you want to stay at the top.
If a website needs backlinks to rank it’s posts, it comes to only one conclusion: Google does not want every new publisher to succeed. That sounds good from one particular point of view, but the well established websites with backlinks are not any better. There is no strong way Google can differentiate whether the backlinks a website is getting are legit or artificial. If Google priorities Artificial “High Quality” backlinks the same as a genuine outbound link, what is the point of this whole “backlink” thing to even exist? The search engine can never improve this way.
In terms of search engine, Google still has got a long way to go. But nobody is ready to challenge Google, just not to go against the direction of the wind. Due to the lack of competition Google are not taking the search algorithm seriously, except giving new names to them.
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What should google rather do?
It’s okay to rank the well established, higher authority websites at the top, but just in certain cases:
- Online tools
- Social media
- Company/brand website
- Blog articles
The algorithms of ranking blog articles should be based 60 percent on the quality of the article, and 40 percent on any kind of off-page SEO, and the authority of a website/page.
It should be tough to have a specific algorithm for different categories of pages/websites. But, as said before, that is what you have to do, in order to stay at the top forever. This will be beneficial for all three:
- Users: They get the best possible content(not best possible website for their search.
- Google: Of course
- Blog Publishers: They will have a fair chance to express their knowledge and opinions, and will write better articles.
While Google say that their algorithm is a secret, some people doubt if an algorithm even exists. In such, Manipulation has been quite common, especially due to the fact that Google’s search engine is interested to accept every good and bad from the well established websites.
We have got a vast improvement in smartphones within the last decade. A tough competition between companies gave us significant improvement in technology. Google needs a tough competition, so that we see at least any improvement in the search engine field. Or, we will continue to be satisfied with all the average articles (from the well established websites with hundreds of thousands of backlinks) on top for almost every search.