Today, Twitter announced the launch of Twitter Blue for Business. It’s a new way for businesses and their affiliates to verify, distinguish and market themselves on Twitter. This means companies can not only verify their brand but also their associated individuals, businesses, and brands.
It works like this: The parent company will have a badge of their profile picture next to their blue or gold checkmark that can be linked to any number of affiliated accounts. This creates a network within the business organization on Twitter. Businesses can affiliate their leadership, brands, support handles, employees or teams, and more.
Twitter Blue for Business for Marketing
Any business, what do you think matters the most for it? Yes, you are right, it is marketing. It is marketing that helps businesses to get more recognition and reach more potential customers. With the help of Twitter Blue for Business, businesses can distinguish themselves and market their brand with verified affiliates. This will help businesses to reach more potential customers and enhance their visibility on Twitter.
Here are ways it helps with marketing:
Increases visibility: For any business, visibility is essential for marketing. Twitter Blue for Business helps businesses to increase their visibility with its verified affiliates. Like, visibility simply increases when customers see that a business is verified by Twitter Blue for Business. It’s obvious that verified accounts get more followers and views. In fact, stats even show that almost 32% of customers trust a business more when it has a verified account.
Helps to build credibility: Twitter Blue for Business helps businesses to build credibility by verifying their affiliates. Customers trust verified accounts more and this will help businesses to build credibility with their customers.
Helps to differentiate: With Twitter Blue for Business, businesses can differentiate themselves from their competitors. As people now trust verified accounts more, businesses can use Twitter Blue for Business to differentiate themselves from competitors.
Twitter Blue for Business is currently being piloted with select businesses and it will be rolled out to more businesses next year. The revolutionary tool’s way to verify and distinguish a business and its affiliates offer a more secure and efficient compared to traditional methods.